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    Category: Marketing

    Which Form Should You Choose in Mautic

    OSTips – Which Form Should You Choose in Mautic

    One of the questions I get every once in a while when I’m creating a form in Mautic to embed on my website is which…

    Rod Martin October 23, 2020
    1 Comment
    How to Personalize the Subject Line in Your Emails in Mautic

    OSTips – How to Personalize the Subject Line in Your Emails in Mautic

    One of the things that’s going to get your emails opened by people is if they see their own name in the subject line. Well…

    Rod Martin August 21, 2020
    0 Comments
    How to Start Marketing Your Business While Your Site is In Progress

    How to Start Marketing Your Business While Your Site is In Progress

    A new day, a new story told, another plugin installed, another research conducted, one more optimization, and another step crossed towards putting the final full…

    Mirza Balalić May 13, 2020
    0 Comments
    How to Build Magento Themes

    New Class: Marketing Automation Using Mautic

    This week’s new class is a complete beginners guide to Mautic, the open source platform for marketing automation. “Marketing Automation Using Mautic” will help you…

    Steve Burge March 12, 2018
    0 Comments
    Google Page Analytics Chrome Extension

    Easily Access Google Analytics in Your Chrome Browser

    Google Analytics is an essential for most website owners. By using a nice extension in Chrome, it can quick and easy to access your Google Analytics…

    Valentin Garcia November 11, 2015
    0 Comments
    google analytics

    Remove Client Accounts from Your Google Analytics

    When we’re building a site, and particularly when we’re migrating a site, clients often give us Google Analytics access. When you’re migrating a site from…

    Steve Burge July 25, 2014
    3 Comments
    absolute beginners guide to editing

    The Absolute Beginner’s Guide to Editing

    Editors are unpopular. Editors are kind-hearted helpers who want to nourish the new life writers breathe into their creations.  Sadly, we are perceived as sinister…

    Steve Burge January 12, 2014
    7 Comments
    The-Absolute-Beginners-Guide-to-Style-Guides

    The Absolute Beginners Guide to Style Guides

    Writing is an art that comes in many forms.  Some forms are structured, others are entirely free from the restraints of any mandated rules or…

    Steve Burge January 7, 2014
    1 Comment
    protect domain

    What Happens if You Let Your Domain Name Expire?

    My client, Amadea Morningstar is well known, for good reason, in the world of Ayuerveda. For those, of you who don’t know, Ayuerveda is a…

    Steve Burge December 30, 2013
    2 Comments
    7-lessons-Writer-Learned-from-Tweeting

    7 Lessons A Writer Learned from Tweeting

    An uncommonly excellent marketing firm in Atlanta needed to hire a writer. In keeping with their culture and style, their help-wanted ad read: “Wanted: Defender…

    Steve Burge December 12, 2013
    0 Comments
    good writing never change

    Good Writing Never, Ever Changes

    I make my living as a writer, but I consider myself a lowly farm boy when it comes to teaching writers how to keep readers…

    Steve Burge December 8, 2013
    6 Comments
    motorbike

    What Riding a Motorcycle Taught Me About Writing

    I’ve owned five motorcycles in the past 30 years and ridden tens of thousands of prayer-packed, injury-free miles. The lessons I’ve learned from riding motorcycles…

    Robert Sutherland November 22, 2013
    3 Comments

    The Absolute Beginners Guide to Copywriting

    The art of writing for the web has innumerable forms. No matter what you are asked to write, you’ll succeed if you focus on the 7…

    Steve Burge November 4, 2013
    3 Comments
    potter

    Take Pride in Your Work – Lessons from The Potter

    I vicariously went through art school with friends, back when the Earth was still warm. One potter in particular remains an inspiration in my life.…

    Steve Burge October 24, 2013
    0 Comments
    chess

    What Chess Has Taught Me About Copywriting

    The goal of the game of chess is to capture your opponent’s king, before yours is captured. To chess aficionados, those of us who play…

    Steve Burge October 21, 2013
    0 Comments

    The Police Are Better at Copywriting Than You

    A seemingly insignificant story in the news made an unusually profound impact on me.  This is what I learned. My days begin by perusing newspapers…

    Steve Burge October 14, 2013
    2 Comments
    cms-twitter

    The First Drupal, Joomla and WordPress Tweets

    Twitter search has long been incomplete and difficult to use. However, Topsy.com finally seems to have a reliable solution. They’ve built a search engine that…

    Steve Burge September 4, 2013
    0 Comments
    bounce rate

    How I Managed to Cut Our Traffic by 20%

    I messed up pretty badly last week. I made a change to our site, and within 48 hours our traffic was down by around 20%.…

    Steve Burge April 28, 2013
    12 Comments
    good-writing

    Why Good Writing Can Save Your Job

    Here at OSTraining, our business is writing. It might seem as if our main business is creating videos and teaching classes, but really it all…

    Dan Maynard April 21, 2013
    1 Comment
    bounce rate

    Why Bounce Rate is Your Most Important SEO Metric

    Every day I talk with small business owners about optimizing their websites. Many of those business owners ask me about keywords and links. However, in…

    Dan Maynard April 8, 2013
    21 Comments
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