OSTips – Which Form Should You Choose in Mautic
One of the questions I get every once in a while when I’m creating a form in Mautic to embed on my website is which…
Category: Marketing
OSTips – How to Personalize the Subject Line in Your Emails in Mautic
One of the things that’s going to get your emails opened by people is if they see their own name in the subject line. Well…
How to Start Marketing Your Business While Your Site is In Progress
A new day, a new story told, another plugin installed, another research conducted, one more optimization, and another step crossed towards putting the final full…
New Class: Marketing Automation Using Mautic
This week’s new class is a complete beginners guide to Mautic, the open source platform for marketing automation. “Marketing Automation Using Mautic” will help you…
Easily Access Google Analytics in Your Chrome Browser
Google Analytics is an essential for most website owners. By using a nice extension in Chrome, it can quick and easy to access your Google Analytics…
Remove Client Accounts from Your Google Analytics
When we’re building a site, and particularly when we’re migrating a site, clients often give us Google Analytics access. When you’re migrating a site from…
The Absolute Beginner’s Guide to Editing
Editors are unpopular. Editors are kind-hearted helpers who want to nourish the new life writers breathe into their creations. Sadly, we are perceived as sinister…
The Absolute Beginners Guide to Style Guides
Writing is an art that comes in many forms. Some forms are structured, others are entirely free from the restraints of any mandated rules or…
What Happens if You Let Your Domain Name Expire?
My client, Amadea Morningstar is well known, for good reason, in the world of Ayuerveda. For those, of you who don’t know, Ayuerveda is a…
7 Lessons A Writer Learned from Tweeting
An uncommonly excellent marketing firm in Atlanta needed to hire a writer. In keeping with their culture and style, their help-wanted ad read: “Wanted: Defender…
Good Writing Never, Ever Changes
I make my living as a writer, but I consider myself a lowly farm boy when it comes to teaching writers how to keep readers…
What Riding a Motorcycle Taught Me About Writing
I’ve owned five motorcycles in the past 30 years and ridden tens of thousands of prayer-packed, injury-free miles. The lessons I’ve learned from riding motorcycles…
The Absolute Beginners Guide to Copywriting
The art of writing for the web has innumerable forms. No matter what you are asked to write, you’ll succeed if you focus on the 7…
Take Pride in Your Work – Lessons from The Potter
I vicariously went through art school with friends, back when the Earth was still warm. One potter in particular remains an inspiration in my life.…
What Chess Has Taught Me About Copywriting
The goal of the game of chess is to capture your opponent’s king, before yours is captured. To chess aficionados, those of us who play…
The Police Are Better at Copywriting Than You
A seemingly insignificant story in the news made an unusually profound impact on me. This is what I learned. My days begin by perusing newspapers…
The First Drupal, Joomla and WordPress Tweets
Twitter search has long been incomplete and difficult to use. However, Topsy.com finally seems to have a reliable solution. They’ve built a search engine that…
How I Managed to Cut Our Traffic by 20%
I messed up pretty badly last week. I made a change to our site, and within 48 hours our traffic was down by around 20%.…
Why Good Writing Can Save Your Job
Here at OSTraining, our business is writing. It might seem as if our main business is creating videos and teaching classes, but really it all…
Why Bounce Rate is Your Most Important SEO Metric
Every day I talk with small business owners about optimizing their websites. Many of those business owners ask me about keywords and links. However, in…