One of the major features in WordPress 4.2 is emoji support.
The inclusion of emoji did not go down well with everyone. Here are some sample Twitter responses:
- “Emoji support in WordPress core is the stupidest thing ever.”
- “improved emoji support”. WordPress 4.2 sounds scintillating.”
- “Why do I feel like the upcoming WordPress emoji feature is a little 1999. Really guys?”
Even the WordPress 4.2 intro video doesn’t seem to take emoji very seriously:
“Tell the world about your love for ice cream, kittens, or even jazz. All without using a single word.”
Emoji makes WordPress more mobile-friendly
Before you go and jump on the emoji-hate bandwagon, stop and think for a minute.
How often do you use emoji on your phone? Several times a day, probably.
Now think about how often you use emoji on your desktop? Almost never.
That’s no accident. Emoji were invented for Japanese mobile phones in 1998. They didn’t arrive on PCs until Windows 7 in 2009 and on Mac computers until 2010.
The WordPress Codex article on emoji reflects these priorities, talking about mobile first and foremost.
Adding emoji to WordPress is about the mobile experience. If you don’t use WordPress on mobile, you probably aren’t the target audience.
Emoji makes WordPress more accessible in Asia
Let’s take a look at the screenshots used in the WordPress 4.2 intro post:
The emoji screenshots above use Chinese (the phone on the left) and Japanese (the phone on the right).
Yes, that’s because the Unicode improvements needed to support emoji are also part of the improvements needed to support Chinese, Japanese and Korean characters in the core of WordPress. But the emoji and multi-lingual improvements are more tightly linked than that.
Compare the WordPress demo screenshots to a typical post on Weibo.com, the hugely-popular Chinese social network:
Now here’s a typical post on t.qq.com, another major Chinese social site:
Here’s mixi.jp, the most popular social site in Japan.
Here’s a post from Plurk.com, which is still huge in Taiwan:
You get the picture by now. Micro-blogging in major Asian language is often inseparable from using emojis.
Until now, WordPress was not a viable platform for Asian bloggers. Now it is, thanks to the arrival of WordPress 4.2.
WordPress is not alone
Every major consumer tech company is taking emoji seriously. Here’s a sample of recent news:
- Apple’s iOS 8.3 has a heavy focus on emoji improvements
- Instagram adds emoji hashtags
- Snapchat drops a huge emoji update
- Emoji keyboard Snaps raises $6.5 million
- Twitter releases Star Wars emoji
- Android Wear’s biggest update brings emoji support
Emoji are a hugely important feature for WordPress
If you post to WordPress from your phone, you can now use emoji.
If you’re in China, Japan or Korea you can now install WordPress and it will work out-of-the-box will all the same characters you use on your favorite social networks – no extra configuration or language packs are needed.
Is there anything more important for the future of WordPress than making the software more mobile-friendly and easier to use in some of the world’s largest tech markets? We live in a world where Apple sells more iPhones in China than in the US, but currently WordPress has made zero inroads in China.
Here’s a detailed explanation from Gary Pendergrast, who led the work to put emoji in the WordPress core:
“WordPress is is the business of making communication simple and accessible for all. Tech users everywhere have clearly chosen emoji as a means of communication, so it’s up to us to make sure they can do that within WordPress as easily as possible, or risk being left behind.”
You don’t believe that WordPress needs to leave it’s blogging roots behind to become more mobile and social? Here’s Matt Mullenweg last year:
“There’s secular decline of non-mobile, non-social publishing systems.”
So, yes, there’s a very serious and valuable rationale behind the inclusion of emoji in WordPress 4.2.
Oh, and emoji are still fun, of course. You can now use a poop emoji in your WordPress URLs if you want to …