Use Google Trends to Find Keywords for Your Content

Find Relevant Search Terms to Improve your SEO with Google Trends

If you’re trying to optimize your site to meet the needs of potential visitors, then Google Trends is a very useful tool.

If you’re going to create content that’s optimized for a particular keyword, it’s helpful to know whether people are actually searching for that keyword.

Google Trends allows you to see how popular a keyword has been, not just today, but over a decade or more.

Search terms

  • Go to Google Trends
  • In the “Explore topics” field, type a search term. In my example, I’m looking for “webdesign” (no spaces).
  • Click “enter”.
Improve your SEO with Google Trends

The screenshot below shows the interest of this search term over time. You can see that far fewer people are searching for “webdesign” than 10 years ago:

Improve your SEO with Google Trends

Add a new search term

Let’s add a new term to compare by doing clicking the “+Add term” link:

Improve your SEO with Google Trends

I typed “web design”, this time using a space between the words to see if it changed the results:

Improve your SEO with Google Trends

As you can see, more people type “web design” than “webdesign” when they google.

Continue adding more terms, so you can decide which words or phrases are more popular.

Once you have an idea of what people are searching for you, can build content around these phrases:

Author

  • Valentin Garcia

    Valentin discovered Joomla in 2010, and since then he has considered it as the best CMS. Valentin has been coding extensions and templates for Joomla for many years and truly enjoys helping people build their own websites with Open Source tools. He lives in San Julián, Jalisco, México.

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mightec
8 years ago

Valentin Thank you for sharing this information, I am sure that a lot of developer will benefit from this, thanks.

htmgarcia
8 years ago
Reply to  mightec

Hi,

Thanks for your kind words!
Regards

SimonW
8 years ago

Nice tool ! Thanks for sharing !

htmgarcia
8 years ago
Reply to  Simon

Hi Simon,

Nice tool, indeed.
Regards

David Braun
David Braun
8 years ago

Unfortunately, it is not true. When you enter “web design” Google sums up “web” (much more popular word” and “design” that’s why you see such a big difference.

htmgarcia
8 years ago
Reply to  David Braun

Hi @davidbraun,
The screenshot above with the comparison was taken from a real search in Google Trends site. It’s just an example.
Regards

Ivan Palii
Ivan Palii
6 years ago

Easy guide, Valentin. I guess we can use Google Trends not only for keyword research, but also for content ideas generation and comparison of branded campaigns.

udayavani
udayavani
4 years ago

valuable information.

Atheeth
Atheeth
3 years ago

Thank You for all the points. I could write my own blog by reading this.

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